Case Study
Anciela
Anciela Brings Digital Transparency to Life. Smart Digital Product Passports at Festival Pop-Up, London
Anciela Brings Digital Transparency to Life. Smart Digital Product Passports at Festival Pop-Up, London
With only one rail and limited display space at the Spitalfields Festival Pop-Up in June 2025, Anciela needed a way to:
All without taking up more physical space.
Together, we launched Smart Digital Product Passports for three selected pieces. Each item was tagged with a scannable QR code linking to a dedicated digital experience.
Anciela turned a single rack of clothing into a digital storytelling hub. With Smart DPPs, the brand deepened customer engagement, made sustainability data accessible, and extended the shopping experience beyond the event floor.
This wasn’t just about selling garments. It was about transparency, imagination, and community—delivered through a tap.
1
minute—average time spent on each digital product page
35%
of attendees claimed their DPPs in the SmartDPP Wallet
95%
Used the AR virtual try-on lens
Even after the event, customers could revisit and re-engage with the product stories they discovered—building a lasting digital connection.
Following the success of this pilot, Anciela plans to expand Smart DPPs to more items in their collection—bringing immersive product experiences to pop-ups, stores, and online.
Anciela is a London-based sustainable luxury womenswear label founded by Colombian-Chilean designer Jennifer Droguett. Inspired by art, history, and literature, the brand blends eccentric tailoring with circular design—using recycled materials, local production, and regenerative techniques to craft garments with meaning.
Anciela champions diversity, sustainability, and education—frequently running AR experiences, panels, and workshops to engage its community beyond fashion.
