Case Study
Felipe Fiallo
Felipe Fiallo Integrates Smart Digital Product Passport at Milan Fashion Week.
Felipe Fiallo Integrates Smart Digital Product Passport at Milan Fashion Week.
Felipe Fiallo, a renowned sustainable footwear designer, is celebrated for his eco-futuristic aesthetics and innovative materials.
Felipe Fiallo enhanced storytelling for his sneakers at Milan Fashion Week with a digital experience showcasing materials and design, engaging visitors with the brand.
Felipe Fiallo used Smart Digital Product Passports (DPPs) in his sneakers, letting attendees scan QR codes for a digital dive into materials, sustainability, and post-event engagement.
At Milan Fashion Week in September 2024, Felipe Fiallo debuted Smart Digital Product Passports for his sneakers, featuring QR codes on interactive screens. Scanning directed customers to a product page detailing materials, sustainability, and claiming the DPP to their wallets.
Felipe Fiallo's Smart DPPs provided customers a digital ownership experience, extending engagement beyond the event.
65%
scan rate for QR codes embedded in sneakers.
3
minutes average spent on digital product pages, exploring narratives and sustainability details.
40%
of attendees claimed Smart Digital Product Passports in their wallets, boosting ongoing brand engagement.
With the success of this initiative, Felipe Fiallo plans to expand digital passports to include other products in its lineup, offering a consistent, immersive experience for all customers.
