Founded in 2015 in Colombia, Pineapples champions individuality and sustainability with ethically crafted clothing, supporting local communities and advancing sustainable practices for a better fashion future.
Pineapples envisions a sustainable fashion future, driving its production process and inspiring innovation in technology and principles.
Pineapples embraced sustainability as the first adopter of Smart DPP, debuting it with the Year of the Jaguar Sweater and the Bogotá Skirt.
By adopting Digital Product Passports, Pineapples empowers informed purchases and sets a traceability standard in fashion. Each piece includes an interactive page with:
• Sustainability index,
• Material and sourcing details,
• Care and recycling guidance,
• A Fashion Sustainable Seal, reinforcing eco-consciousness.
This innovation supports the UN’s Sustainable Development Goal 12, encouraging informed purchases and sustainable consumer habits.
75%
of customers explored product details for the Year of the Jaguar Sweater and The Bogotá Skirt.
3
minutes average time spent on interactive product pages, highlighting interest in sustainability and care information.
50%
of customers claimed DPPs in their Smart DPP Wallet for lifelong access to product details and care guidance.
After launching Digital Product Passports, Pineapples plans to roll out DPP 2.0 to enhance customer engagement and sustainability.
