Interactive Transparency with the Woven Duality Coat
The SMART DPP was featured in Martina Spetlova’s pop-up corner, where visitors experienced a new level of transparency and interaction with the Woven Duality Coat. This DPP offered insights into the piece’s materials, sustainability commitments, and craftsmanship details, emphasizing how digital innovation can enhance consumer awareness and ethical practices in fashion. Beyond transparency, guests could enjoy an augmented reality (AR) try-on experience, allowing them to interact with the coat virtually and even claim a personalized DPP, enhancing the connection between wearer and garment.
Panel Discussion: The Role of Blockchain in Fashion Transparency
Adding to this immersive experience, our CEO, Aleksandra Maslova, joined Martina Spetlova in a panel discussion exploring the transformative role of Blockchain and Digital Product Passports in the creative industry. They delved into how these technologies are reshaping the future of transparency and sustainability, highlighting the intersection between digital tools and traditional craftsmanship. Their insights offered a glimpse into how innovations like DPPs can empower brands to uphold ethical standards and enhance traceability across their collections.
Forging a Sustainable Path Forward
Exhibiting at Designblok has reinforced our commitment to transparency, sustainability, and the digital future of fashion. With technology like SMART DPP, we continue to build a bridge between craftsmanship and digital transparency, inviting designers and consumers to embark on a journey toward a more informed and sustainable industry.
